FARAHDIBA, D. LEVERAGING TIKTOK ADVERTISING AND EWOM: EXPLORING THE MODERATING ROLE OF EXPERIENTIAL VALUE ON CONSUMER BUYING BEHAVIOR. Citizen : Jurnal Ilmiah Multidisiplin Indonesia, [S. l.], v. 4, n. 4, p. 299–311, 2024. DOI: 10.53866/jimi.v4i4.646. Disponível em: https://das-institute.com/journal/index.php/citizen-journal/article/view/646. Acesso em: 7 nov. 2026.